CASH APP: DO MORE WITH YOUR MONEY

A connected TV campaign that showcases Cash App's powerful suite of personal financial tools through a series of dynamic, expressive, and artful 3D visuals.

role

Working closely with Cash App’s Head of Brand, I was initially tasked with figuring out Cash App’s presence in the App Store. The project quickly evolved into an exploration of how we could visualize Cash App’s suite of products and translate those visuals into a compelling narrative that holistically captured Cash App’s ecosystem. I assembled a small team and devised a strategy that would allow this visual system to translate across connected TV, social platforms and the App Store. Working with an extremely nimble team, I created some of the spots myself while directing other artists on the project. The result was an art forward campaign that showcased financial tools with playful metaphors that aimed to make finance feel more approachable.