cASH BY CASH APP
An attention grabbing campaign to launch Cash App's exclusive apparel line, Cash by Cash App.
role
With the launch of Cash App’s clothing line, we wanted to find an unconventional way to showcase the clothes. I led the launch film project, working with Fashion Designer Abdul Abasi to translate the flat patterns of the clothes to their 3D versions where they could be manipulated. We then put together a small team that visualized a few of the key pieces of the clothing line in a compelling spot.
Credits
Creative Director: Sekani Solomon
Design/Direction: Sekani Solomon, Jason Diaz, Justin Morton
Animation: Sekani Solomon, Jason Diaz, Justin Morton
Digital Fashion Designer: Abdul Abasi
Sound: Arc Labs
